ABOUT US

Frimley Associates supports organisations in making better decisions and delivering better outcomes.

We provide expert advice and hands-on support across growth, transformation, and governance, helping organisations navigate complexity, improve performance, and achieve measurable, sustainable progress. Whether unlocking growth, delivering change, or strengthening leadership and oversight, we work alongside our clients to turn ambition into action.

Our strength lies in our team. We are a group of experienced C-suite leaders who have lived the job, bringing practical, real-world expertise across every engagement. From commercial strategy, merger & acquisition, and profit improvement to digital transformation, organisational development, and governance advisory, we deliver clear, straightforward support that works in practice, not just on paper.

We don’t just advise, we stay involved. Our team works in partnership with clients through implementation and beyond, ensuring plans are delivered and outcomes achieved. We take results personally and measure success by the impact we create.

At Frimley Associates, everything we do is focused on helping organisations move forward with clarity, confidence, and results that last.

Managing Founder, Matt Johnson

Matt founded Frimley Associates to offer a more practical, experience-led approach to supporting organisations.

An experienced CEO, Board Chair, and Non-Executive Director, he has first-hand experience of leading businesses through growth, change, and complexity. Today, Matt works closely with boards and leadership teams, providing clear, straightforward advice and staying involved to help deliver results, not just plans.

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“I have had the privilege to build complex commercial organisations that balance profitable success, meaningful impact, and first-class customer and employee experiences. Having built and led teams ranging in scale from 2 to 2,000, revenues ranging from £800k to £800m, and working under ownership structures as diverse as private equity to public sector, I thrive on the belief that tomorrow can always be better than today. Every business has the potential to be a success story, and we launched Frimley Associates to help you reach that potential, to unlock opportunities, and most importantly, to enjoy the journey.”

Matt Johnson, Founder

MEET OUR SPECIALIST TEAM

OUR CLIENTS

  • “They brought clarity and structure to what was a complex situation.”

  • “A trusted partner providing both challenge and practical guidance.”

  • “Experienced people who quickly understood our challenges and helped us move forward.”

  • “Strong commercial insight combined with real-world delivery experience.”

  • “Independent, thoughtful input that strengthened our decision-making.”

  • “Straightforward, no-nonsense support that made a real difference to our business.”